The New Jersey Consumer Fraud Act (CFA) prohibits merchants, sales people and contractors from using deceptive practices in the sales of goods or services to consumers. The CFA can also protect a business, when the business also is acting as a "consumer." Recently, the New Jersey Supreme Court has examined the applicability of the CFA even where other statutes provide complete relief to a "consumer," thereby expanding the reach of the CFA where such claims may have previously been precluded.