Profit margins and projected revenue are some of the foremost indicators of a corporation's long-term sustainability. But fault lines can form down the middle of a company's financial outlook when certain business issues are not adequately addressed. Issues range from regulatory compliance to costly enforcement, customer retention, increasing competition, and maybe the most consequential in this fast moving global digital information economy—cybersecurity/data privacy breaches. Proactively strengthening a company's cyber readiness against a breach of its most fundamental asset, i.e., data, can significantly mitigate some of these hits to profitability formulas and revenue projections to ensure continued and sustained long-term growth.