Amidst pressure from sweeping legislation across the country, and still reeling from a major  loss at the United States Supreme Court, the National Collegiate Athletic Association (NCAA) suspended all rules prohibiting student-athletes from profiting off their name, image, and likeness (NIL) effective July 1st.  

For decades, the NCAA prohibited student-athletes from profiting from their NIL, but the seismic shift in policy opens the door to a whole new era for amateur athletics. As a brand-new industry emerges where student-athletes are permitted to contract with third parties to sponsor, endorse, or publicly support a brand, product, or company, what happens next?