Jay Lavroff, the litigation practice chair at Lindabury, McCormick, Estabrook & Cooper, enjoys the intellectual challenge of parsing the language in insurance policies.

Lavroff is an authority on insurance coverage and he represents personal and commercial lines insurance carriers, with respect to property and liability coverages at the primary and excess levels. He handles claims for asbestos and for contamination of soil, air and water and also interprets provisions of motor vehicle policies.

Recently, Lavroff has seen a proliferation of claims arising out of the use of social media, and as a result, there have been more claims to determine whether "personal and advertising injury" coverage on liability insurance policies cover invasions of privacy, posting of embarrassing or offensive material and defamatory statements via social media.