Years ago, our Supreme Court determined that it is in the interest of the public to have attorneys in various legal disciplines certified. According to the Court, the certification program is an effort both to protect consumers from false advertising and to raise the level of competence of attorneys in our state. Only after undergoing a vigorous vetting process that includes a clean ethics record, judicial and peer review, requisite years and experience in the field of practice, the acquisition of continuing legal education credits over and above those required to practice law, and after passage of a written exam, are attorneys certified in New Jersey. Over time, certification has evolved into a kind of gold standard and a resource the public can rely upon in a world where social media and the internet can transmit all types of misinformation and spurious claims regarding attorney qualifications.