Credit: Carlos Castilla Jimenez / Adobe Stock The Importance of Accessibility in Your Law Firm's SEO and Digital Marketing Strategy
Creating an accessible environment on your law firm's website is not only valuable for diversity and inclusivity, but it can also have a hugely positive impact on your search engine rankings.
July 01, 2022 at 09:00 AM
7 minute read
There are a number of factors that go into generating success as a local law firm. You are fighting to be viewed before your competitors, and to be seen by prospective clients as more knowledgeable, more successful, and more professional—all qualifiers manifested via your website. One factor, however, that rarely seems to be considered is your online accessibility. How can you make your user experience the best it can be for all potential clients, and lead with empathy and equity as you demonstrate your knowledge? That's where your law firm's SEO strategy comes into play.
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