New Practice Chair for A.Y. Strauss

A.Y. Strauss in Roseland announced that Marisa Rauchway joined as a partner and chair of the firm's franchise group. Rauchway assists prospective franchisees, emerging concept franchisors, and current single- and multi-unit franchise operators on the purchase process, agreements, lease negotiations, multi-unit and area development expansion, and sales and transfers. She also advises clients on when business relationships may be a "hidden franchise" governed by the New Jersey Franchise Practices Act. "The firm's leadership and focus on putting client relationships first are exactly in line with how I have practiced law my whole career, and I look forward to continuing to serve the needs of our clients together," she said in a statement. Managing partner Aaron Y. Strauss added that her "franchise experience paired with her work as a corporate attorney and litigator further adds to the level of service we provide."  Rauchway earned her J.D. from Boston University Law School and her B.A. from Princeton University. She holds a "certified franchise executive" designation from the Institute of Certified Franchise Executives and served as co-chair of the New York/New Jersey Chapter of the Women's Franchise Network from 2016 to 2021.