New Jersey long followed the "new business rule," adopted by the Court of Errors & Appeals in Weiss v. Revenue Building & Loan Association, 116 N.J.L 208 (E. & A. 1936), which effectively barred claims for lost profits by new businesses because the court found, such claim cannot be proven with reasonable certainty. In Weiss, the Court of Errors & Appeals noted that in new businesses, "the prospective profits are too remote, contingent and speculative to meet the legal standard of reasonable certainty." Id. at 210, 212.