Credit: Thapana_Studio / Adobe Stock Move Over Third-Party Data: Rising First-Party Data Collection Looks To Impact Privacy Laws
First-party data collections for businesses that are considering building their own media networks could achieve greater control and transparency; the trade-off will be the incursion of greater exposure to legal liability.
October 06, 2022 at 10:00 AM
10 minute read
A growing number of today's global businesses use some form of data collection. Data analytics is often added to the equation to process these collections in order to read or predict market trends. The term "analytics" is familiar to many because it partly serves, for now at least, as a guide to business decision-making and can shape the directional outlook of any company by driving revenue projections. Data is, after all, valuable. But it is the how, where, and by whom this data is collected and shared that dictates the interpretation of data privacy laws and the reach of regulatory compliance.
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