In an era dominated by the ever-expanding digital and data-driven business landscape, state legislators across the United States have responded with a flurry of new laws aimed at safeguarding a consumer's personal information. As of this writing, four states have comprehensive laws in effect governing the use of personal information obtained from their respective state residents (California, Virginia, Colorado, and Connecticut), one state has a statute becoming effective at the end of 2023 (Utah), and eight states have passed similar statutes that become effective on various dates from July 1, 2024 through Jan. 1, 2026 (Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, and Texas).