Cannabis is big business in New Jersey, with sales projected to reach one billion dollars in 2024. It is, however, an intensely regulated industry, requiring detailed regulatory guidance from legal counsel at every turn, from corporate formation to drafting employment practices, and submitting and pursuing local license and land use applications. As a result, lawyers have become an essential part of starting and running cannabis businesses in New Jersey. While this has fueled extraordinary growth in the legal field, those lawyers advising clients about cannabis businesses face unique ethical issues.