On Jan. 16, 2024, New Jersey Gov. Phil Murphy signed into law the first comprehensive state privacy law of 2024 (SB 332). As states wait for federal privacy legislation to materialize, New Jersey's legislation becomes the 13th comprehensive state privacy law in the U.S. (in addition to certain other sector- or data-specific legislation at the state level). Given the law's applicability thresholds, organizations can expect to fall subject to the New Jersey law more easily than other state privacy laws. The law will take effect Jan. 15, 2025, just one year from the governor's signature on the bill.