Organizations can face a crisis at any time. It can be specific to them, such as a food recall, a data breach or workplace violence, or it can be a crisis from the effects of a situation beyond its control, such as a hurricane or other natural disaster. In the immediacy of a crisis, an organization can effectively manage the situation with (1) advance planning and having a team in place with assigned roles; (2) focused attention and sufficient resources to minimize the impact on those for whom the organization is responsible; and (3) frequent communication by organizational leaders with clear information about what has occurred, the present status, and how those impacted can connect with resources to help them recover.