Crisis strikes. The eyes of the public target your client. High profile cases raise the stakes for both attorney and client. How do we answer press questions? What is our positioning? Is providing “no comment” a bad approach? What will the jury pool have heard about the case?
At Evergreen Partners, we counsel the clients and the counsel. Often times we get the call after there has been a body blow to someone’s reputation. Attorneys need to manage the case — and not let the media manage it. Over the years, I have compiled a top 10 list of the most common missteps that have led law firms to utilize a public relations agency:
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