Many Americans have driven a Pontiac Bonneville or a Chrysler Sebring without attending time trials in Utah or races in Florida. Americans may wear a London Fog raincoat or a Tommy Bahama festive shirt and never go to London or Nassau.

Those marks all benefit from U.S. trademark registrations. Bonneville, Daytona, Le Mans, and Sebring are famous for speedy automobiles, but the cars bearing those names were not made in those places. Milano cookies don’t come from Milan, Italy, any more than Roman Meal bread comes from Rome.

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