The Federal Trade Commission (FTC) has promulgated regulations for Web logging (blogging). New FTC regulations allow the imposition of fines up to $11,000 per violation. Bloggers and advertisers who use blogging could face injunctions and be ordered to reimburse consumers for financial losses stemming from inappropriate product reviews.
The FTC action is in response to thet fact that blogging is used to market products and services online, but unbeknownst to consumers, companies may compensate blogger reviewers for their write-ups. Traditional journalism outlets are normally barred from such compensation.
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