It’s a fact of life that employees complain: about each other, the boss, the customers and the company. But when this water-cooler chatter goes viral on the Web, the results can be devastating to a company’s reputation.

Employers and employees have differing perceptions about online conduct. In a 2009 Deloitte LLP survey, 60 percent of business executives said they have the “right to know” how employees portray themselves and their organizations online. However, 53 percent of employees said that “social networking pages are none of their employer’s business.” In addition, more than one-third of employees responded that they never consider what their boss or colleagues would think before posting materials online.

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