Whether they know it or not, all businesses — companies large and small, “mom and pop” operations, partnerships and individual proprietorships and marketers — create intellectual property (IP). It is in their services, products, names and brands. It is vested in the relationships with clients, customers, distributors and staff. It is embodied in their marketing strategies, markets and advertising. As part of any business’ strategic planning, the protection, enforcement and exploitation (maximum value enhancement) of its IP must be duly considered.
While not an exhaustive treatise, the following strategies comprise a fundamental “must do” starting point.
