In today’s highly competitive environment, many of the attorneys who control a substantial book of profitable client business are becoming increasingly aware of opportunities outside their firms. Many of these attorneys are being romanced by other law firms. Absent the willingness or ability of lawyer managers to create an environment in which these profitable lawyers can achieve their personal, professional and economic objectives, it is likely that these very attractive attorneys will soon be joining the competition. Firm management needs to stop the migration before it starts.
Focusing on Individuals
Under optimum conditions, a lawyer is seeking a long-term career with one law firm. That career should include the opportunity to make a contribution and apply one’s legal expertise. Any attempt at motivation must focus on the individual, with the aim of enabling the lawyer to develop his personal and professional abilities to the fullest, and to find individual and financial achievement in the practice of law.
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