The electronic discovery vendors are already revving up their difference engines for this year’s LegalTech New York. Once the event is under way at the end of January, new technologies addressing e-discovery will compete for show time, as vendor buzzwords sound in our ears.

The birth of a buzzword is a predictable procedure: a new technology or process arises to attempt to resolve an e-discovery issue along with an attendant phrase that brands it, then it spreads like wildfire to other companies — sometimes more in name than in product. “Predictive coding” — or the more generic “technology-assisted review” — and “early case assessment” are the most recent examples from previous years.

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