It is indisputable that prospective clients (of all ages) use search engines to find qualified lawyers. This does not mean that clients are shopping for legal services on the Internet; what it means in most cases is that they are checking a lawyer’s credentials by vetting search engine results. As a result, if a lawyer does not show up in those results, he or she may be excluded from the selection process. One would be excluded for not having a search engine optimization (SEO) process in place at a firm.
In an SEO project over the last two years, I recognized the following results:
