Olfactory Nerve Self-accrediting is common in advertising and seldom taken literally, but a diaper-disposal system’s boast of being "Proven #1 in Odor Control" is raising a stink.
The plaintiff in Garcia v. Playtex Products, a putative class action filed in federal court in Newark last Monday, says Playtex Products violated the N.J. Consumer Fraud Act by including that accolade on the packaging of its Diaper Genie II Elite.
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