Internet advertising is more effective than traditional advertising for both business and legal reasons. From a business standpoint, Internet advertising is less expensive, faster to produce and deliver and thus more effective than traditional advertising. Internet advertising, from a legal perspective, is less encumbered than traditional advertising because statutes regulating advertisement were enacted prior to the existence of the Internet and is consequently more effective than traditional advertising. Additionally, recent enacted advertising regulations favor Internet advertising over traditional advertising.
Internet search engines have supplanted manual search of hard copy documents as the search method of choice.??Consequently, Internet advertising content has replaced traditional information sources, such as the yellow pages. Unsolicited commercial email (spam) has replaced junk mail and cold calls as the marketing outreach tool of first resort. Internet broadcasting is increasingly replacing traditional broadcasting. These changes and others give additional advantage to Internet advertising over traditional advertising.
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