A powerful radio station seems to be overtaking the airwaves and brainwaves. The name of the station is WIIFM. The call letters translate into “what’s in it for me,” and all of us are listening to it 24/7. I am not saying that this is a bad thing—just that it is a reality and one that lawyers have to accept to properly market their services. Based on this reality, lawyers today need to market their practices by doing a lot of helpful things for others. You don’t have to sell, but you do have to give to get.
Here are some of my favorite things to do for your key referral sources. Because you need to touch referral sources in a way that is meaningful to them five to seven times over the course of a year to ensure they remember you, get started and calendar some of these items to do for them in the coming 12 months:
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]