An association representing makers of bridal and prom gowns has launched a litigation attack on more than a thousand websites that allegedly violate their trademarks and sell cheap knockoffs of their products.
The latest salvo, American Bridal & Prom Industry Association v. Loversbridal.com, filed this week in federal court in Trenton, names as defendants 250 sites, with names like bridalshoppingmall.com and 4eveningdresses.com, and asserts claims of trademark counterfeiting and infringement, unfair competition and false designation of origin, and violation of the New Jersey Fair Trade Act.
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