The Indiana Supreme Court recently reprimanded a lawyer for participation in a lawyer-client matching scheme, writing the latest, though clearly not the last, chapter in the saga of pounding the square pegs of lawyers’ ethics rules into the round holes of technology.
The lawyer involved, who had practiced for 40 years without incident, ran into trouble when he signed up for something called Law Tigers, a legal advertising program run by something called the American Association of Motorcycle Injury Lawyers. This one seems to operate, as do many, where the lawyers buy either a ZIP code, a census track or some other geographical area and receive the contacts generated by national advertising.
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