With the ever-increasing presence of social media in consumers’ personal and professional lives, it is befitting that social media would eventually impact consumers and their health-care experience. A recent study showed that more than 100 million U.S. adults use social media for health-related purposes, and it is likely this number will only continue to grow. Another study released surprising statistics on how social media already has impacted the health-care industry, including the following:
40 percent of consumers say that social media affects the way they deal with health care;
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