Multinational consumer goods maker Unilever has filed suit in federal court in Newark against an upstart maker of vegan mayonnaise, claiming its condiment is falsely labeled because it contains no eggs.
By calling its spread Just Mayo, Hampton Creek Inc. of San Francisco is engaging in false advertising in violation of the Lanham Act, according to the suit filed by Conopco Inc. of Englewood Cliffs, N.J., doing business as Unilever. The suit also brings a claim under New Jersey’s Consumer Fraud Act.
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