Marketing is an ongoing aspect of your business. In today’s competitive marketplace, you cannot grow complacent. If you do not plan to act, you risk losing clients and new business opportunities. Here are 10 things you should do.
1.Start the new year with a marketing calendar. Take a yearly calendar and in each month fill in the names of your key clients, noting how and when you will be in contact with them. Every key client should have at least one contact activity monthly. That activity might be a phone call, client work, emailing a newsletter/blog, sending an article, lunch date, personal note and so on. Clients want to hear from you; they want to know they are important whether or not you are currently working on a matter for them.
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