A number of years ago I met a client at a holiday dinner party in Manhattan. She was pleased to tell me that her company (a professional services firm) had doubled its revenues for the year because she went back to every current and former client and did a client interview, which I had asked her to do a few months earlier.
A client interview is a post-sale matter, face-to-face evaluation of the working relationship. Some law firms do them, but very few do so on an organized basis. As a result, doing client interviews is a significant means to stand apart from your competitors.
The Client Interview
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