The Internet has increasingly alerted consumers to alleged business misconduct. An Internet “gripe” has the capacity of becoming known immediately to consumers and harm a business, regardless of its validity. Some consumers or former employees create and maintain Internet sites devoted to criticizing a company or a business. This activity is commonly known as e-griping. Internet protocols make disputing and erasing a malicious e-gripe difficult. However, legal, business and technological options are available to combat e-gripe difficulties.
Before widespread use of the Internet, dissatisfied consumers or employees had to surmount significant financial hurdles to effectively voice their complaints, such as by taking out expensive advertisements or initiating legal actions. Alternatively, they had to engage in collective action to gain the attention of a business, such as by participating in consumer boycotts or union activities.
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