Let’s face it. After Sony Corp., Target Corp., Anthem Blue Cross, and whatever breach occurred in the news yesterday or last week, we live in a world where legitimate cybersecurity concerns are increasingly a key driver for “something being done to secure our data” by the C-suite.

Faced with the data breach storm, calls are increasingly being heard for corporations to pay greater attention to “data minimization.” This isn’t exactly a new concept—the long-standing Fair Information Practice Principles embraced the idea, as one of its pillars with notice, choice, access, accuracy, security and accountability. It is also a concept embedded within certain EU documents that call for data controllers to limit the collection of personal information to that which is “adequate, relevant, and not excessive” for collection and processing. [See Regulation EC (No.) 45/2001].

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