A paper by John R. Kirk, published on April 30 by TechnoLawyer Research, has lessons learned from Apple Inc. that every law firm should know.
Kirk draws the reader into the story by recounting how the sales of cake mixes flattened in the late 1950s. The story gives rise to an “egg theory” and the title of his paper, “The Egg Theory: What Clients Really Want From Their Lawyers.”
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