As skilled professionals, lawyers are motivated by peer recognition, peer evaluation and the opportunity to work in a firm culture with clearly articulated priorities and values. Thus, the key to effective billing and collection, as with any other refined skill, is self-motivation enhanced and supported by the firm’s operative structure on both the substantive and business sides of the practice.
Management’s over-involvement in the substantive and business activities of any firm will eventually demoralize the attorneys, producing a beautiful organizational chart, but little else of measurable value.
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