Unreal Cereal—General Mills Inc. has filed a motion for summary judgment in a suit filed against it in the U.S. District Court for the District of New Jersey that claims the company’s Kix cereal does not conform to the plaintiffs’ opinion of the word “natural.”
The motion, filed Oct. 19, said the plaintiffs’ claims fail because the First Amendment “prohibits them from enforcing their idiosyncratic and subjective views on acceptable use of the term ‘natural.’” The motion is one of several filed by both sides in the suit.
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