W.H. Auden was partially right when he said that, “All I have is a voice.” As a professional, one’s success is heavily influenced by one’s physical appearance, but one’s voice is the song of persuasion and a game changer. Your voice, like a great tune, has composition, rhythm, melody, phrasing and emotional content carried by words that move the listener. Highly acclaimed songs persuade us to listen, affect our feelings and sometimes make us dance. In truth, each of us sings a different tune.
Being successful at work requires our best “song” of persuasion in various settings, one to one, to a crowd, up the chain of command, down the chain, to insiders, outsiders, foes and friends. It matters dearly that we get that song right. Business voice is almost always a negotiation: multiple people with differing concerns trying to reach a useful solution that involves money.
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