The New Jersey Supreme Court Committee on Attorney Advertising has issued a warning that many lawyers are failing to comply with its rules governing promotion of comparative accolades like “Super Lawyers” and “Best Lawyers.”
The committee said it was prompted to issue a reminder about the rules concerning such accolades because of the numerous grievances it receives on the subject. In a May 18 notice, the committee said advertising can refer to those accolades only when the basis for comparison can be verified and the organization issuing the award has sufficiently vetted the lawyer. In addition, the committee said it sought to remind lawyers that such honors can be referenced in advertisements only with the addition of certain language to provide explanation and context.
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