In the first installment of this article, I provided numerous “best practices” for growing a prosperous business in legal services. Below you will find an outline of high-impact marketing practices which, if productively implemented, will significantly increase your business in 2017.
Accept that building a prosperous book of business is a journey not a destination, and a business is a total team effort.
I realize that this truism is not limited to lawyers, but this is the world I know intimately. In my 25 years of extensive legal marketing experience, I have rarely encountered a lawyer who understands fundamentally that business development and marketing initiatives must be an ongoing, consistent and integral piece of their business model.
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