In 2024, a year proclaimed as the “Year of the Election,” voters in countries representing over half the world’s population headed to the polls. This massive electoral wave coincided with the rising prominence of Generative AI (GenAI), sparking debates about its potential impact on election integrity and public perception. Businesses, just like political players, are also facing a new landscape where GenAI can be both a risk and an opportunity.

GenAI’s ability to produce highly sophisticated and convincing content at a fraction of the previous cost has raised fears that it could amplify misinformation. The dissemination of fake audio, images and text could reshape how voters perceive candidates and parties. Businesses, too, face challenges in managing their reputations and navigating this new terrain of manipulated content.

The Explosion of GenAI In 2024