“It is incredibly hard to make a prediction on what will happen,” Bobby Zhou, an associate professor of marketing at the University of Maryland’s Smith School of Business, said of Google’s ad tech monopoly bench trial. “Both sides have made really valid points.”
October 17, 2024 at 05:42 PM
4 minute read
The federal judge overseeing Google’s second antitrust bench trial may apply a nonbinding framework for evaluating monopolization claims against the tech giant in Virginia.
U.S. District Judge Leonie M. Brinkema serves in the Eastern District of Virginia, but antitrust scholar Jeffery M. Cross expects she will use the U.S. Court of Appeals for the District of Columbia Circuit’s legal doctrine to determine whether Google’s advertising tech business violates the Sherman Act.
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U.S. District Court for the Eastern District of Virginia at Albert V. Bryan Courthouse in Alexandria, Virginia. Photo: Diego M. Radzinschi/ALM
