Office Location: England and Wales
England and Wales, United States
Reputation and Crisis Management
Schillings Partner Joelle Rich specialises in helping clients protect their reputation and privacy through proactive, intelligence-led measures. She acts for some of the world’s most successful individuals, supporting them to navigate high stakes moments in their public and private lives. In an era of AI, cancel culture and disinformation, Joelle’s leading counsel is increasingly sought by those looking to both pre-empt threats and exploit opportunities in today’s digital age. She has extensive experience working with global talent and others in the public eye – especially in the US West Coast – developing proactive reputation strategies to help them stay on the front foot and maximize success. Joelle also protects clients during public crises that threaten unwarranted intrusion and media attention. These often include complex smear campaigns using online platforms and AI, and blackmail and extortion attempts on clients and their families. Joelle is recognised by Chambers and Partners and the Legal 500 as a leading reputation lawyer in their 2025 guides and was recently selected for Citywealth’s 40 under 40.
Question : What drew you to specialise in private client law/ wealth advisory?
Answer: When dealing with reputations and privacy, it is inherently something which impacts on private individuals and their personal circumstances. This area of law sits alongside traditional private client law and protects a different set of assets. Typically w
Question : For lawyers entering private client law, what are key skills you think are essential?
Answer: For traditional private client law or the wider spectrum, such as my focus, you need to be willing to understand the client’s motivations and conduct thorough horizon scanning. This requires a genuine interest in clients’ professional and personal lives a
Question : With the evolving landscape of the private client world, what are recent trends or shifts you are excited to explore?
Answer: How reputation due diligence is becoming as important as financial due diligence when clients are considering investments or joint ventures, and how protecting reputations often means protecting their livelihoods.
Question : Where is your favourite place to take a peer for a cocktail or coffee?
Answer: The new bar at Claridges for martinis. Extra olives!