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Branding is Law Firms' New Buzzword
Long a cornerstone of consumer marketing, the notion of branding is being stretched in a new direction these days by law firm consultants and their in-house counterparts. Despite all the effusiveness, though, no one seems to agree on exactly what branding is or how a law firm is supposed to do it. Nor is there yet any evidence that branding actually works in the legal business.The judge held that "intent to deceive the public" is a necessary part of plaintiff's false marking claims.
AstraZeneca made peace with two leading generic drug manufacturers on Monday, settling long-running patent litigation over its patent for the blockbuster anti-cholesterol drug Crestor.
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Why Are So Many Law Firms Suddenly Embracing Digital Transformation?
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2025 State Legislative Sessions
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Retention & Online Reputation for Law Firms: 2025 Guide
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Europe's Escalating Regulatory Framework: Mapping Efforts to Mitigate Supply Chain Risks
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