Bankruptcy court did not abuse discretion in sua sponte invoking the permissive abstention doctrine to adjudicate claim objections where doing so would not materially affect administration of the bankruptcy estate and the claim objections largely sought to adjudicate the merits of an underlying litigation that involved the rights of other parties not involved in the bankruptcy proceeding.

Manufacturer made misrepresentations in marketing for air ionizer product by failing to disclose its funding of studies of the efficacy of the device and by asserting that there was no scientific dispute that the device neutralized the COVID-19 virus where several studies concluded that it did not.

Parties' manifested intent to be bound to contract form where use of the forms was contemplated by the project proposal and one party executed the contract forms at the explicit request of the other party.