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Truth in Large-Firm Advertising
While humor columnist The Snark says he has no doubt that advertising works, he doesn't understand the meaning behind a lot of large-firm campaigns. "Leadership. Creativity. Results." "Breadth. Depth. Results" -- what do those even mean? Only that the three-word combo is hot, especially if it contains "results." One thing The Snark does know is that name recognition is key, and with ever-decreasing attention spans, no firm should have a name so long that people need to catch their breath while saying it.Companies Seek to Alter Bonuses, Compensation
Public corporations across all industries are reacting to the government's scrutiny of banking compensation practices and a revenue crunch caused by the economic crisis by calling on lawyers to restructure executive bonuses and salaries and employee stock-options plans.After Latest Departures, Dewey Leaders Tell Remaining Partners They Are Free to Start Looking
Newsletters: Do They Really Bring in Business?
I've already gotten seven calls in response to the alert we just sent out, including two new clients, a partner told me the day after we issued his group's latest newsletter. Newsletters don't work. My clients don't read them and I've never seen them bring in business, said another senior partner after I suggested starting a newsletter for his practice group.Law Firms as E-Discovery Vendors? Could Be
Amid a flurry of law firms in recent years that have formed an e-discovery practice group, Drinker Biddle & Reath has taken the concept a step further by creating a subsidiary to handle the technical aspect of mining electronic data in litigation.Pa. Firms Land Roles in $11 Bil. Airline Merger
One might be hard-pressed not to find a Pennsylvania lawyer on a US Airways flight in the state, one of the main modes of transportation for attorneys shuffling between Pittsburgh and Philadelphia.Martindale-Hubbell Faces Challenges
Law firms are questioning the usefulness of Martindale-Hubbell's listing of attorneys and biographies in its annual book and online, as firm Web sites evolve and Google is ever-present. And while Martindale is working with firms to create packages that work for them and is creating services that are more with the times, some firms are adapting while others are departing. But one GC says that if law firms think they're saving money by scaling back on Martindale, they're probably wasting it elsewhere.Trending Stories
Law Offices of Gary Martin Hays & Associates, P.C.
(470) 294-1674
Law Offices of Mark E. Salomone
(857) 444-6468
Smith & Hassler
(713) 739-1250
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