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March 19, 2020 | New York Law Journal

Trademarks and 'Immoral or Scandalous Marks' From a Business, Legal and Marketing Perspective

When faced with a client company using a scandalous name, attorneys should discuss with the client both the possibility of the name attracting customers with the target persona, as well as the potential to turn off potential customers in the secondary group.
7 minute read
November 15, 2019 | New York Law Journal

Marketing From Your Computer

Pro-actively marketing a practice may be a new experience for solo attorneys who previously benefited from the resources of a larger firm. In her Best Practices for Solo Practices column, Janet Falk discusses marketing activities that may be done from one's own computer.
6 minute read
October 28, 2019 | New York Law Journal

Make Cybersecurity a Priority

In her Best Practices for Solo Practices column, Janet Falk offers up some seasoned tips and advice from solo attorneys on how they exercise best practices in cybersecurity.
7 minute read
August 16, 2019 | New York Law Journal

Flat Fee or Hourly Rate? A Solo Attorney’s Question

For those solo attorneys who previously worked at firms in private practice, the rates for their services were set by firm management, largely based on seniority and experience. Now, as a solo practitioner, it is time to calculate the amount of the fee, the basis for service and any payment accommodation. In her Best Practices for Solo Practices column, Janet Falk explores the options, writing that the fees and payment plan that a solo attorney sets today will likely evolve over time.
7 minute read
September 05, 2018 | New York Law Journal

The Latest Fashion in Fashion Patents

What do fashion designers and famous clothing brands such as Jimmy Choo®, Christian Dior®, Louis Vuitton® and Crocs® have in common?
7 minute read
Law Journal Press | Digital Book America Invents Act (AIA) Handbook: A Guide to the Patent Law Reform of 2011, The, 2015 Edition Authors: Mary Anthony Merchant View this Book

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