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New FTC Blogging Rules Pose Risks for Corporate Advertisers
Shari Claire Lewis, a partner at Rivkin Radler, discusses the FTC's changes to its formal guidance to advertisers as to the steps necessary to keep their endorsement and testimonial ads from running afoul of the Federal Trade Commission Act and its potential consumer protection liabilities. The most significant and practical issue raised by the updated Guidance is the liability risk corporate advertisers now face when relying on or working through social media, such as blogs in word-of-mouth marketing campaigns.Mark Vadgama Is New Chief Marketing Officer at ISYS Search Software
Denver-based ISYS Search Software, an embedded search provider, has announced the hiring of Mark Vadgama as its new chief marketing officer. Vadgama will be responsible for ISYS's business growth and brand development in the U.S., Europe, and Asia Pacific.In Big Victory for Small Firm, Judge Triples $95M Patent Verdict
Patent boutique Isbester & Associates surprised many with its $95 million win for Advanced Medical Optics in its patent infringement case against Alcon Manufacturing. And last week, a federal judge increased the award to $213.9 million. The four-lawyer firm persuaded judge and jury that Alcon had intentionally copied several medical devices used in cataract surgery patented by AMO. Partner A. James Isbester says the award demonstrates the firm can make a splash "even against a very powerful opponent."View more book results for the query "*"
Cell phone use in car leads to $5.2M payout
Talk isn't always cheap, as International Paper Co. learned recently when it agreed to pay $5.2 million to settle a personal injury suit related, at least in part, to one of its employees' use of a cell phone while driving.According to the complaint, filed in Fulton County Superior Court in 2006, International Paper employee Vanessa C.Judge Triarsi as Wiretap/CDW Judge
Notice to the bar.Economy Spurs Recent Law Grads to Go Solo
When Evelyn Rojas decided to go to law school, she was under the impression that job offers would be falling like manna from heaven by the time she finished her second year. Not quite.Panel Reinstates Malpractice Suit Over Visa Advice
By a 4-1 vote, a state appeals panel has reinstated a malpractice complaint against an immigration attorney who allegedly offered incorrect advice about a visa matter that would have put a client at great personal risk. The Appellate Division, First Department, ordered the case to be reinstated to weigh claims that the attorney should have brought forth evidence that his client's dilemma was caused by "an unlawful and vindictive act by an employer," which had engaged in "benching" against him, i.e., firing him but retaining his immigration documents so he could not seek alternate employment.Trending Stories
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