Deborah Farone, the longtime chief marketing director of Cravath, Swaine & Moore, is leaving to open her own marketing consultancy for law firms and other professional service providers.

The consulting firm, Farone Advisors, will focus on law firm business development, marketing and communications and crisis communications.

Farone previously worked at Debevoise & Plimpton for 13 years, eventually becoming chief marketing officer, before joining Cravath about 14 years ago. She served as Cravath's director of business development and communications, a CMO-type role in which she supervised a staff of more than 25 people.