In 2011, Ronald Coleman banged out a frustrated entry on his popular trademark blog about an Asian-American rock band, The Slants, that was fighting to have its name accepted as a registered trademark.
“Good luck with that, fellows,” Coleman wrote on the blog, titled Likelihood of Confusion. He had written before about the inconsistent policy of the U.S. Patent and Trademark Office when it came to trademark protection for offensive or disparaging names, and he did not hold out much hope that The Slants could win.
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