Wittliff Cutter Austin, a small firm in Austin with clients in the technology sector, recently landed a new client that provides it with more than 700 potential clients­—all members of a software and digital content trade association.

The Software and Information Industry Association (SIIA) is an unusual sort of client for Wittliff Cutter, but the way the seven-lawyer firm landed the group as a client offers law firms a lesson on how long-term personal connections, even those spread across many miles, can lead to work.

Chris Mohr, SIIA's general counsel and vice president for intellectual property, started at the trade association about 18 months ago. He is primarily responsible for representing the group on Capital Hill on intellectual property matters, and also for running an amicus program in connection with strategic litigation.

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