Recently, I was able to attend and participate in a conference recognizing amazing women attorneys from around the globe. It was a humbling experience to network with these high-level legal leaders and celebrate their successes.

As part of this conference, I also got to participate in a panel focused on the idea that we are all a “brand”—whether we want to be or not. And in the world of social media, we have the opportunity to build that personal brand to help in our career development, to help become a thought leader in a specific area of expertise and help build value to our company or firm.

This idea of building a personal brand made me think of our cover feature this month. Our feature talks about what is important to new Texas partners. As Brenda Sapino Jeffreys reports, one of the topics that new partners felt was a priority in their success in their new role, was their ability bring in clients—business development.